By Alexander McWilliam

Improv4Business Newsletter

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From start-ups to multi-billion-pound companies, we are fortunate to have worked with a wide range of organisations across multiple sectors.

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Client laughing at an Improv4Business Training course

The following are just a handful of the clients we have had the honour of working with over the years.

ITV LogoComputacentre LogoSoveriegn LogoHastings Direct LogoArbor LogoKenwood LogoWhitbread LogoSelfridges & Co LogoJustPark LogoTelegraph Media Group LogoAston Martin NameBradfield College LogoDeLonghi LogoPremier Inn LogoThe BMJ Logo

Don’t just take it from us, let our clients do the talking!

De’Longhi Group

"We began working with Alex from Improv4business this year as we wanted to raise our skill level around presenting online using video conference systems such as Zoom. This skill has clearly become a core need for many businesses and to be able to do this in a compelling and professional manner whilst grappling with technology is certainly an art! Alex is a first-class facilitator and has certainly mastered this art - the workshops he has delivered for us have been highly engaging and he has passed on many useful tips and techniques which our staff have been able to apply immediately to the workplace. Alex has been very attentive to our needs and has provided group sessions and individual coaching - we have seen amazing results and the impact of his tuition is spreading across our business. We're looking forward to working with Alex again in the future on further staff development programmes and I would absolutely recommend him to other organisations."

Liz Pillans

Talent Acquisition and Development Manager


"Alex & Mark did a great session at our recent away day in Sheffield. They were the first session of the day, so this needed to be a fun, educational yet energising experience for the team. It took them outside of the comfort zone and encouraged them to interact other team members they might not necessarily have spoken to before, whilst learning skills in idea generation and improvisation."

Ceri Jones

Team and Project Executive

Selfridges & Co

"I worked with Alex in the build up to Christmas to deliver some bespoke improvisation training to our in store Host Team. They have a key role to play in our overall customer experience by being able to interact with customers in a fun, informative and confident way. They attended a series of sessions delivered by Alex and afterwards felt much more equipped to deliver a great experience for our customers. I would highly recommend Alex - he's easy to work with, takes time to get to know your business needs and has a great facilitation style that puts others at ease."

Kirsten Godfrey

Senior HR Lead


"Alex and his approach to learning is just brilliant! Totally turns on it's head everything we know and do around traditional training delivery. He has the group up and active almost immediately, learning through doing and practice! He pushes people out of their comfort zone through fun, humour and with the learners not even realising it. If you want to shake up your learning delivery and develop skills such as collaboration, teamwork or build confidence and resilience- I would highly recommend him."

Emma Barton

Learning & Development Manager

Telegraph Media Group

"Being one of those people who quakes at the thought of public speaking and presenting, I promptly placed myself on the Presentation skills workshop which Alexander facilitated. Within minutes I felt at ease and was able to act the fool (and not care) in front of my colleagues. The workshop really helped me relax, take away some of the fear of failure and actually made the thought of presenting an exciting prospect. I thoroughly recommend the workshop."

Caroline Rodgers

HR Manager


"It's very rare to experience a workshop delivered with the energy and passion that Alexander brought to the workshop he ran at Oracle. This energy enabled participants to jump straight into activities that would typically seem daunting but instead were incredibly fun while developing vital communication skills. The exercises he prepared were perfectly tailored to the needs of our specific group and at just the right level. Every activity had a learning outcome that related to one or more of our original goals."

Rob Sutcliffe

Principal Application Engineer


"We recently booked Alex to run a session for us at our team meeting. I was blown away at how good the session was. Not only did it help to grow the teams' confidence in delivery and presenting, it also gave us great ideas to adopt some of the activities into our own training workshops. I can really see the benefit of Alex's workshop for sales people, managers and trainers from all industries. Absolutely no hesitation in recommending Alex's masterclass session. Give him a try, you won't be disappointed."

Damion Stiles

Regional Trainer


"Alexander ran a really fun workshop for the Toastmaster group. He facilitated a number of improvisation sessions so that attendees had to think on their feet and speak about a topic given to them. After each one there was feedback gathering which helped our understanding. Alexander also offered to provide some executive coaching to one of the group, which I volunteered for. His feedback and coaching was insightful and encouraging, and I will use this in future presentations. Highly recommended to run entertaining improvisation sessions."

Phil Snowden

Toastmasters Masterclass Participant

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