About Us

Our Story

Improv4Business began in 2017. After years working in the education sector, we realised that there was a severe lack of effective presentations happening in the business world.

We saw the frustration in friends and colleagues after they had endured course after course learning “how to present” but not actually having any presenting experience or coming away better off. Traditional training techniques were outdated, ineffective and lacked lasting results.

A change was needed. A liberating force to shake things up in the learning and development world. So Improv4Business was formed.

Our aim is to deliver world class training that gives clients practical experience in the desired skills and provides long lasting results.

Fast forward to today and we are proud to have worked with clients from all over the world, from start-ups to multi-billion-pound companies, from apprentices right up to C Level Executives. Everyone deserves the right to reach their full potential, and we are very excited to help people on that journey.

Our People

Alexander McWilliam

Founder and Managing Director

Alex is a trained actor with over 15 years of coaching experience. He has a passion for helping individuals to reach their full potential. After completing his MSc in Psychology, Alex is currently on his next journey – a PhD with the Institute for Psychology of Elite Performance at Bangor University. He is specialising in public speaking anxiety and the role improvisation can have on developing self-efficacy and resilience, leading to individual and organisational thriving. In essence, how it can reduce the negative effects of anxiety on performance, specifically public speaking. In 2023 he became a fellow of the Learning and Performing Institute (FLPI).

David Robertson

Senior Consultant

Dave is a Senior Consultant with Improv4Business. He has over 30 years marketing & implementing technology solutions, public speaking and performing experience. He coaches individuals, teams, and company boards on how to articulate their core worth through storytelling.

Mark Middleton

Consultant

Mark is a Consultant with Improv4Business. He is a trained actor with over 15 years of stage & screen experience and teaches performance techniques to clients of all ages. He is passionate about people overcoming self-consciousness through technique, training and experiential learning.

Seamus Allen

Consultant

Seamus is a Consultant with Improv4Business and brings with him over 20 years of stage experience. He is currently undertaking an MSc in performance psychology, at Bangor University.