We help professionals speak with confidence, clarity and impact

Backed by behavioural science and the power of improv, we transform how people present, persuade, and connect in business.

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Trusted by forward-thinking companies worldwide

We began with a simple frustration:
Bad presentations

Our founder, Dr Alexander McWilliam, is the UK’s only PhD graduate in public speaking anxiety and performing under pressure (2024). Over the past 18 years, he’s coached clients from companies across the world, from start-ups to multi-billion-pound organisations.

Originally a trained actor, Alex saw how improvisation could unlock confidence, presence, and adaptability. But in business, he saw the opposite — talented professionals stuck in outdated, scripted training and leaving frustrated: “We learned the theory, but never got to actually do it.”

His solution? Combine behavioural science with the principles of improv to create energising, hands-on sessions where people practice real skills in real scenarios. What once felt daunting becomes engaging, engaging — and even fun.

Since 2017, Improv4Business has helped everyone from apprentices to C-suite leaders deliver presentations that engage, persuade, and make an impact long after the training ends.

“We turn the fear of public speaking into an experience you’ll actually look forward to.”

Our Mission

To transform business communication and help people become the best version of themselves when presenting and public speaking — using science, improv, and authentic human connection so every voice can make an impact.

Science &
Psychology

Improvisation

Performance
Skills

Impact &
Confidence

Discover how we do it

Meet the Team

We’re curious minds, quick thinkers, and passionate communicators — united by one goal: helping people shine when it matters most. Experts in presenting, public speaking, performance psychology, public speaking anxiety, and the art of improv, we turn nerves into confidence, presentations into stories, and audiences into believers.

Dr Alexander McWilliam

Founder and Managing Director

Dr Alexander McWilliam is a leading authority on public speaking, presentation skills, andperforming under pressure. Over the past 18 years, he has coached leaders,teams, and organisations worldwide, helping them communicate with confidence,clarity, and impact.

Originally a trained actor, Alex went on to gain an MSc in Psychology before completing his PhD in public speaking anxiety in 2024 — making him the UK’s only PhD graduate in this specialist field. He became a Fellow of the Learning and Performance Institute (FLPI) in 2023 and is widely recognised for combining behavioural science with the art of performance to deliver transformative results.

David Robertson

Senior Consultant

David Robertson brings over 30 years of experience in marketing, technology solutions, public speaking, and performance. At Improv4Business, he works with individuals, teams, and boards to craft and deliver compelling messages that articulate their true value.

Drawing onhis expertise in storytelling, David helps clients cut through complexity, connect with audiences, and inspire action. His coaching blends strategic insight with practical delivery techniques to ensure every message lands with impact.

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Mark Middleton

Performance Coach

Mark Middleton is a performance coach with over 15 years of professional stage and screen experience. He specialises in teaching performance techniques that help clients of all ages and backgrounds present with confidence, authenticity, and presence.

Mark is passionate about helping people overcome self-consciousness and unlock their true potential. His approach is rooted in practical, experiential learning —enabling clients to not only understand great performance but to live it.

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Seamus Allen

Performance Coach

With over 20 years of stage experience, Seamus Allen brings a wealth of performance expertise to his coaching. He is currently completing an MSc in Performance Psychology at Bangor University, deepening his understanding of how mindset and technique intersect in high-pressure situations.

Seamus’s coaching is designed to help clients harness their strengths, manage nerves, and deliver memorable, confident performances — whether in the boardroom, onstage, or in front of the camera.

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