By Alexander McWilliam

Improv4Business Newsletter

Stay up to date with our latest service offerings, presentation tips, and promotions.



How we do it

We combine three of our passions – acting, improvisation, and psychology - into a unique blend that allows individuals and teams to thrive when it comes to presenting.

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Client laughing at an Improv4Business Training courseClient at an Improv4Business Presentation Training course

To truly develop a skill, you have to experience it. There is no other way that is more effective. You can read all the books, watch countless PowerPoint presentations, and spend thousands of pounds on consultants, but if you don’t experience it yourself, you will never develop any ability in it.

We give you that experience.

Experiential Learning WheelExperiential Learning Wheel

“One must learn by doing the thing; for though you think you know it, you have no certainty, until you try.”


We implement the latest psychological research into our training, helping our learners to stay ahead in this ever-changing, every-moving world.



Drawing on over 15 years of acting coaching, our experts help you to use your voice and body effectively and reach your full performance potential.



We love improvisation. We’ve found it to be one of the most effective tools to help people to build better relationships, increases resourcefulness, remain calm under pressure, and develop confidence when it comes to presenting.

Why we use improvisation

Be in the moment

Be in the moment:

Improvisation is a great tool for helping you to stay in the present. By forcing you to concentrate on the task at hand there is no time to dwell about the past or worry about the future.

Reframing failure

Reframes failure:

Improvisation allows you to experience failure and reframe it in a positive way. Instead of thinking “I am a failure” we shift the focus away from an identity to an action “I failed” instead. This reframing allows individuals to understand the importance of failure and its necessity for growth to occur.

Improvisation to become a better presenter

We don’t just talk about it, we do it:

Improvisation allows you to actively experience the skill(s) you are trying to develop. You’re not just sitting by watching someone talk about it, you are up on your feet and engaging in the process.

Benefits of improvisation

The benefits:

Regular improvisation has been shown to improve moral, reduce stress and anxiety, increase psychological safety, develop team bonds, and enhance your interpersonal relationships and many more.

Transferrable skills


Even better, these qualities are fully transferrable to your life outside the office.

Why others use improvisation

Psychology Today

“Using the improv principle of “Yes, And”, players know that whatever they say will be accepted by other players in the scene. That’s why improv can be so helpful for social anxiety, which often stems from a fear that the opposite will happen (rejection). Improvisation also makes failure seem safe, which is exactly what’s needed for the socially anxious.”


“As well as teaching people to react and adapt, improvisation can teach creativity, innovation, communication, teamwork, and leadership. Improv teaches you how to think on your feet and how to react and adapt very quickly to unexpected events and things you may not have planned for.”

Fast Company

“If you’re going to cultivate exceptional leaders, you’re going to need some innovative training. Enter improvisational classes. Improvisation increases collaboration, creativity, communication, adaptability, and an openness to risk-taking.”

Daniel Pink – Author

“Improv is uniquely suited to our times. These days anything that can be scripted can be automated. All that matters now is the unscripted stuff—unexpected questions, personal connections. There’s only one technique out there for what to do when you don’t have a script: improv.”


“Improv teaches how to make quick decisions and do it with confidence, and how to recover quickly from bad decisions too. Improvisation classes can be a tremendous supplement to traditional sales training. The quick thinking, engagement and connection required help salespeople cope better in the field when up against unpredictable scenarios.”

Kenan-Flagler Business School

“Improv can help build trust, increase collaboration, and team building, improve communication skills, promote innovation and creativity, improve tolerance to ambiguity and change, and help leaders feel more self-confident, open, and less afraid to take risks.It can help you and your organisation develop the skills and behaviours that are critical to lead in the modern global economy.”

Financial Management

"Improv has long been considered one of the essential elements of many an actor's toolkit. Increasingly, professionals in other industries are getting in on the act, finding improv to be a valuable skill to promote entrepreneurship, nurture creativity, and build leadership skills. Finance professionals are making improv classes part of their own personal development plan, with listening skills, and the ability to read body language and to think on your feet among the benefits."

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