By Alexander McWilliam

Improv4Business Newsletter

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Privacy Policy

1. The basics

1.1. Improv4Business® is a trading name of Improv4Business Limited.

1.2. Our core beliefs regarding user privacy and data protection

i) User privacy and data protection are human rights.

ii) We have a duty of care to the people within our data.

iii) Data is a liability, it should only be collected and processed when absolutely necessary.

iv) We loathe spam as much as you do!

v) We will never sell, rent, or otherwise distribute or make public your personal information.

1.3. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

2. Relevant legislation

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

UK Data Protection Act 1998 (DPA)

EU Data Protection Directive 1995 (DPD)

EU General Data Protection Regulation 2018 (GDPR)

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us at admin@improv4business.co.uk for clarification.

3. Personal information that this website collects and why we collect it

This website collects and uses personal information for the following reasons:

3.1. Site Visitation Tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you, but Google do not grant us access to this. We consider Google to be a third-party data processor (see section 5.0 below).

GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

3.2. Contact forms and email links

Should you choose to contact us using the contact form on our Contact Page, fill in our personal consent form or an email link like this one. This data is stored on the Webflow server for up to 1 month. After 1 month (if not before) the personal data you supplied is permanently deleted. None of the data that you supply will be passed to / be processed by any of the third-party data processors defined in section 5.0. instead, the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP).

4. How we store your personal information

As detailed in section 3.2 above, if you contact us using the contact form on our Contact Page, or an email link like this one, your data will be stored on our system. The only personal data we store is your name, work email address and work phone number. If you wish for us to delete any or all of your personal data, please contact us at admin@improv4business.co.uk and we will be happy to comply.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

5. Our third-party data processors

We use several third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section 2.0. Both of these third parties are based in the USA and are EU-U.S Privacy Shield compliant.

Google (Privacy policy)

Webflow (Privacy policy)

6. Data breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third-party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

7. Changes to our privacy policy

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.