Privacy Policy

1) The Basics

Improv4Business® (a trading name of Improv4Business Limited) is committed to protecting your privacy and ensuring your personal data is handled with care and integrity. This policy outlines what data we collect, how we use it, and your rights under applicable privacy laws.

a) Our core beliefs regarding user privacy and data protection:

• User privacy and data protection are human rights.
• We have a duty of care to the people within our data.
• Data is a liability; it should only be collected and processed when absolutely necessary.
• We loathe spam as much as you do!
• We will never sell, rent, or otherwise distribute or make public your personal information.

b) Links to other websites
Our website may contain links to other websites of interest. However, once you leave our site, we do not control the privacy practices of those websites. You should review their privacy policies separately.

2) Relevant Legislation

This website is designed to comply with the following data protection laws:

• UK Data Protection Act 1998 (DPA)
• EU Data Protection Directive 1995 (DPD)
• EU General Data Protection Regulation 2018 (GDPR)

If you're unsure whether your country’s regulations are met, contact us at admin@improv4business.co.uk.

3) Personal Information Collected and Why

a) Site Visitation Tracking
We use Google Analytics to track user interaction to improve site usability and measure traffic patterns. GA may record your location, device, browser, and IP address — but none of this personally identifies you to us.

b) Contact Forms and Email Links
If you fill out a contact form or email us directly:

• Your data may be stored on Webflow’s servers for up to 1 month.
• After that, your information is deleted unless needed for follow-up.
• We do not pass this data to third parties outside those listed below.

4) How We Store Your Information

If you contact us:

• We store your name, email address, and phone number.
• You may request deletion at any time by contacting admin@improv4business.co.uk.
• We have physical, electronic, and managerial security measures in place.

5) Our Third-Party Data Processors

We use the following compliant services to process data:

• Google (Analytics)
• Webflow (Website forms and hosting)
• Stripe (Payments)
• Tally (Form submissions)

6) Data Breaches

If we detect a breach that compromises personally identifiable data, we will notify relevant parties and authorities within 72 hours.

7) Your Rights (Under UK GDPR)

You have the right to:

• Access your personal data
• Correct or delete your data
• Withdraw consent at any time
• Object to processing
• Lodge a complaint with the ICO at www.ico.org.uk

8) International Data Transfers

Although we operate in the UK, if data is transferred outside of the UK (e.g., Stripe or Webflow), we ensure lawful safeguards like Standard Contractual Clauses are in place.

9) Contact

Email: admin@improv4business.co.uk
Address: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ

10) Policy Updates

We may update this policy periodically. We recommend you check this page occasionally. Continued use of our site means you accept the latest version.