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About
At Improv4Business, we believe great communication shouldn’t be scary — or boring.
We blend psychology, acting, and improvisation to help people find their voice and use it with impact. With 18+ years of experience and peer-reviewed research, we’ve helped everyone from nervous first-timers to CEOs become confident, clear, and compelling communicators.
How we can help
What we offer
Expert-led communication solutionsrooted in performance psychology, acting, and improvisation.
High-impact communication programmes for individuals, teams, and organisations. Using performance psychology, acting, and improvisation, we help you transform nerves into strengths and everyday speakers into standout communicators.
How we can help
Training Courses
Sharpen communication, presence, and delivery.
Executive Coaching
Tailored coaching for impact and clarity.
Assessments
Diagnostics for fast-track communication growth.
PSTI®
Quickly map public speaking anxiety and blockers.
PSTI®
Serious science. Zero waffle. Real results.
The PSTI® (Public Speaking Threats Inventory®) is a fast, research-backed tool that helps you pinpoint exactly why speaking in front of others can feel nerve-wracking — even if you’ve done it before.
In under 10 minutes, it uncovers the hidden blockers that get in the way of clear, confident communication. Whether you're speaking to five people or five hundred, the PSTI® delivers practical, personalised insight to help you take the stage with less stress — and way more confidence.
Clients
We’ve helped teams of all sizes become more confident, connected, and compelling communicators.
From fast-growing startups to global brands, we partner with organisations that want more than box-ticking training. Whether it’s unlocking confident voices, transforming internal comms, or preparing leaders for high-stakes presentations — we focus on real change, with measurable results. Explore our client base and dive into customer stories to see how we make communication click.
Discover more
Resources
At Improv4Business, we believe learning should be useful, inspiring — and easy to access.
Explore practical tools, expert insights, and real-world stories to help you grow as a communicator. From podcasts and articles to FAQs and downloads, our resources are designed to give you clear, actionable guidance — anytime you need it.
Backed by peer-reviewed research, validated through psychometric testing, and trusted by individuals, teams, and organisations worldwide.
Peer-reviewed
Validated by independent researchers and published in academic outlets
Psychometrically sound
Reliable, evidence-based measure of public speaking anxiety triggers.
Data-driven insights
Built on 1,000+ completions with on going analysis and benchmarking
Widely applicable
Used by students, professionals, leaders, coaches, and trainers
The Public Speaking Threats Inventory® (PSTI®) was developed through rigorous academic research led by Dr. Alexander McWilliam and colleagues, with findings published in the peer-reviewed journal Personality and Individual Differences.
Designed for both individuals and organisations, the PSTI® delivers clear, actionable insights in under 10 minutes—making it a practical tool for personal development, coaching, team training, and leadership growth.
63% of people fear public speaking. For those who are socially anxious, that fear rises to 97%. Not only is it extremely uncomfortable, but it can also hinder our ability to focus, and reduce overall performance in meetings, pitches, classrooms, and beyond.
The PSTI® helps you pinpoint which aspects of public speaking feel most threatening, allowing for interventions to be tailored to improve efficacy
Whether you’re building personal confidence or supporting others, the PSTI® provides actionable insights that foster targeted development — not guesswork.
Pinpoint your triggers and take control with the PSTI®.