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Improv4Business Newsletter


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Public Speaking Threats Inventory® PSTI®, Executive Coaching Packages, Open Courses & Assessments, Privacy Policy

1) Introduction

This policy explains how Improv4Business Limited ("we", "our", "us") collects, uses, and protects your personal data when you:

  • Use our website
  • Book Executive Coaching or Assessments
  • Book or attend Open Courses
  • Complete the Public Speaking Threats Inventory® (PSTI®)
  • Engage with our digital reports or services
  • Contact us regarding training, coaching, or support

2) What Data We Collect

We may collect:

  • Name
  • Contact details (email, phone)
  • Organisation or company name (if applicable)
  • Job title
  • Demographic data (age, gender, ethnicity – optional)
  • Coaching preferences and booking history
  • Open course booking details
  • Delegate names (where booked by an employer)
  • Attendance records
  • Dietary or accessibiiliity requirements (if voluntarily provided)
  • Stripe payment confirmations (no card data stored)
  • PSTI® responses
  • Assessment results
  • Communication records or support requests

3) How We Use Your Information

We use your data to:

  • Deliver PSTI® reports (Starter, Pro, Executive)
  • Schedule and manage coaching sessions or packages
  • Process open course bookings and attendance
  • Send joining instructions, reminders, booking links, or confirmations
  • Process payments securely via Stripe
  • Issue invoices or payment confirmations
  • Provide certificates or CPD records where applicable
  • Respond to queries or support requests
  • Generate session summaries or feedback
  • Improve our services through anonymised analysis
  • Send essential service emails (non-marketing)

4) Legal Basis for Processing

We rely on:

  • Consent – for demographic data or marketing preferences
  • Contractual necessity – to fulfil your report or coaching order
  • Legal obligation – e.g. for financial compliance
  • Legitimate interest – e.g. session reminders, platform performance

5) Special Category Data

We may collect special category data (e.g. ethnicity, gender, dietary or accsessibility information where relevant) strictly where necessary and appropriate. This data is:

  • Collected only with explicit consent under Article 9(2)(a) of UK GDPR
  • Stored securely in anonymised, non-identifiable form
  • Never used for profiling, marketing, or direct contact

6) Payment & Financial Data

  • All transactions are handled via Stripe, a PCI-DSS-compliant platform
  • We do not store card details
  • Stripe's privacy policy applies to your financial information
  • For invoice bookings, we may retain billing and payment records for accounting purposes.

7) Data Retention

We retain data for:

  • Up to 2 years for personal data (e.g. enquiries, course attendance, coaching logs)
  • Up to 6 years where required for accounting, invoicing, or tax purposes
  • Indefinitely for anonymised PSTI® or assessment responses (for research)

You can request deletion at any time (see Section 11)

8) Security

We use appropriate security practices including:

  • SSL encryption
  • Password-protected access
  • Secure databases
  • Restricted team access
  • Industry-compliant cloud platforms

9) Cookies

  • We use cookies for analytics, performance, and user experience
  • Cookies are only set with your consent via our banner
  • You can change or withdraw consent at any time
  • Full details available in our Terms of Use

10) Your Data Rights (UK GDPR)

You have the right to:

  • Access or request a copy of your data
  • Rectify incorrect or incomplete data
  • Request deletion ("right to be forgotten")
  • Restrict or object to processing
  • Withdraw consent
  • Lodge a complaint with the UK ICO: www.ico.org.uk

We aim to respond within 30 days.

11) International Data Transfers

  • We are based in the United Kingdom
  • Where data is transferred internationally (e.g. via Stripe or email platforms), we use:
    • Standard Contractual Clauses (SCCs)
    • Other UK GDPR-compliant safeguards

12) Controlling Your Data

To request access, changes, or deletion of your data, contact:

📧 admin@improv4business.co.uk

13) Contact Information

Improv4Business Limited
📍 71–75 Shelton Street, Covent Garden, London WC2H 9JQ
📧 admin@improv4business.co.uk

14) Policy Updates

This Privacy Policy may be updated periodically.
We recommend reviewing it occasionally.
Continued use of our services implies agreement with the latest version.