Public Speaking Threats Inventory® PSTI®, Executive Coaching Packages & Assessments, Privacy Policy

1) Introduction

This policy explains how Improv4Business Limited ("we", "our", "us") collects, uses, and protects your personal data when you:

• Use our website
• Book Executive Coaching or Assessments
• Complete the Public Speaking Threats Inventory® (PSTI®)
• Engage with our digital reports or services

2) What Data We Collect

We may collect:

• Name
• Contact details (email, phone)
• Organisation or company name (if applicable)
• Demographic data (age, gender, ethnicity – optional)
• Coaching preferences and booking history
• Stripe payment confirmations (no card data stored)
• PSTI® responses
• Assessment results
• Communication records or support requests

3) How We Use Your Information

We use your data to:

• Deliver PSTI® reports (Starter, Pro, Executive)
• Schedule and manage coaching sessions or packages
• Send booking links, reminders, or confirmations
• Process payments securely via Stripe
• Respond to queries or support requests
• Generate session summaries or feedback
• Improve our services through anonymised analysis
• Send essential service emails (non-marketing)

4) Legal Basis for Processing

We rely on:

• Consent – for demographic data or marketing preferences
• Contractual necessity – to fulfil your report or coaching order
• Legal obligation – e.g. for financial compliance
• Legitimate interest – e.g. session reminders, platform performance

5) Special Category Data

We may collect special category data (e.g. ethnicity, gender) strictly for anonymised research.
This data is:

• Collected only with explicit consent under Article 9(2)(a) of UK GDPR
• Stored securely in anonymised, non-identifiable form
• Never used for profiling, marketing, or direct contact

6) Payment & Financial Data

• All transactions are handled via Stripe, a PCI-DSS-compliant platform
• We do not store card details
• Stripe's privacy policy applies to your financial information

7) Data Retention

We retain data for:

• Up to 2 years for personal data (e.g. email, coaching logs)
• Indefinitely for anonymised PSTI® or assessment responses (for research)
• You can request deletion at any time (see Section 11)

8) Security

We use appropriate security practices including:

• SSL encryption
• Password-protected access
• Secure databases
• Restricted team access
• Industry-compliant cloud platforms

9) Cookies

• We use cookies for analytics, performance, and user experience
• Cookies are only set with your consent via our banner
• You can change or withdraw consent at any time
• Full details available in our Terms of Use

10) Your Data Rights (UK GDPR)

You have the right to:

• Access or request a copy of your data
• Rectify incorrect or incomplete data
• Request deletion ("right to be forgotten")
• Restrict or object to processing
• Withdraw consent
• Lodge a complaint with the UK ICO: www.ico.org.uk

We aim to respond within 30 days.

11) International Data Transfers

• We are based in the United Kingdom
• Where data is transferred internationally (e.g. via Stripe or email platforms), we use:
  • Standard Contractual Clauses (SCCs)
  • Other UK GDPR-compliant safeguards

12) Controlling Your Data

To request access, changes, or deletion of your data, contact:

📧 admin@improv4business.co.uk

13) Contact Information

Improv4Business Limited
📍 71–75 Shelton Street, Covent Garden, London WC2H 9JQ
📧 admin@improv4business.co.uk

14) Policy Updates

This Privacy Policy may be updated periodically.
We recommend reviewing it occasionally.
Continued use of our services implies agreement with the latest version.